A New Approach
Яod is a hybrid word derived from the Cyrillic and Roman alphabets. Pronounced ‘Rod’, it is a reference to the Russian word for bloodline. The ‘SK’ at the end of the brand name is a subtle reference to the Polish city of GDANSK, the true matrix of this elite timepiece.
Яodask is a brand that represents three centuries of craftsmanship and a passion for timepieces. When you say the word Яodask, you must think of the elite secretive world of Soviet Russia, high treason, passion, and possibly the House of Romanov, Lenin, the turbulence of Poland and Mother Russia herself.